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Green sky thinking, practical problem solving, world-class design. It pays to think next generation.

With their combination of fuel, retail and motorist services, petrol stations deserve special consideration as destination brands. We cover all aspects from fuel branding to forecourt and convenience store design. We’ve written the book on how to design a successful petrol station and regularly post our thinking on our Roadside Retail online resource.


We use our in-house renderfarms to create high spec visualisations and animated drive throughs to provide maximum clarity and vision of our design intent.


Our news

Latest news

Latest news

A bold reimaging of both the forecourt and shop identity was necessary to challenge incumbents Shell, Total and Afriquia and to position Winxo as a local brand of international repute.

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Knowing every detail

Knowing every detail

Having been involved in the redesign and implementation of over 30 petrol retail brands for both multinational and local retailers, our approach and expertise is second to none. Here is how we do it.

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Our commitment to roadside retail and petrol station design

Our roadside retail resource

Our roadside retail resource

We’re committed to sharing our insights and opinions about future trends, best practice and regulatory issues facing roadside retail and petrol station design.

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Setting the benchmark

Petal power

Petal power

A bold reimaging of both the forecourt and shop identity was necessary to challenge incumbents…

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A Strengthening Alliance

A Strengthening Alliance

Alliance is a leading Russian fuel brand with a sizeable network in the Far East of Russia. It…

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Troika of success

Troika of success

Our first milestone achievement for Lukoil came in 1999 after advising against the use of the black…

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A Tiger that roars

A Tiger that roars

In 2010, after more than 10 years of sustained leadership in the Malaysian market, Minale…

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Extraordinary Eka

Extraordinary Eka

EKA was a dealer and operator of a small network of petrol stations in Moscow. In 2010 a strategic…

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Bashneft with the berry on top

Bashneft with the berry on top

When Bashneft was acquired by the investment company Sistema in 2009 it was clear there were…

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Artistic make over

Artistic make over

Russia has matured to a level where western levels of presentation are becoming expected and even…

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Gazprom the Great

Gazprom the Great

Russia’s Gazprom is the world’s largest gas producer and has a vast portfolio of oil and non-oil…

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We have the power

We have the power

Considerable corporate muscle plus a wholesale refresh of the brand was required to propel Rosneft…

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Globally enriched

Globally enriched

We helped BP to create a new brand implementation tool comprising an up to date online brand…

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So...Sahara Oil

So...Sahara Oil

Based in Lagos, the Sahara Group of companies is mainly involved in gas, oil and power generation,…

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Kuwait pride revival

Kuwait pride revival

The old identity just spoke of a state run oil company and contained no reference to the…

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Reliance goes retail

Reliance goes retail

Winning the pitch in 2001, here was a chance for Minale Tattersfield to create a ground up retail…

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