How to keep running a successful design company
This is a personal account of the opportunities and pitfalls that come with running a design company, seen from the perspective of Marcello Minale (1938 -2000), one of the founding fathers of multi-disciplinary design.
Every step of the journey is covered from organising the portfolio and deciding what to wear for an interview through to setting up in business, building a reputation and expanding internationally. It describes the power of publicity and the dangers of diversification.
The book was published in 3 editions and this latest one is a compilation of all three previous editions.
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