All together now
This, the eighth book of our work, was published to offer something for everyone. Chapters on branding for the energy transport and financial sectors are described with case studies demonstrating how design can differentiate offers that traditionally are perceived as the same. In the finall chapter Marcello Minale examines the role of the computer in two thought provoking lectures – ‘Order or Disorder – Living in a Technological Age’ and ‘Can we teach the computer to think?’
The title of the book is reflective of the collaborative approach and ‘spirit’ that exists between client and design consultants required to achieve maximum results and ROI.