The image maker
Creating a symbol as a mark of recognition is widely viewed as a modern phenomenon but it has been with us much longer than that. Since the apple of Adam and Eve, symbols have provided a simple shortcut to association and recognition.
The concept of immediate recognition through symbolism will remain with us for the foreseeable future because we need it to make informed decisions quickly at every level.
Our sixth book provides an insider’s view on how identities are created. It covers the background to creating, evolving or changing an identity in order to build strong compelling and recognisable brands.