TAROMAR is a leading insecticide brand in Iran. It competes with all of the multinational brands on price and required a brand that would communicate its strength both in the market and as a product.
Working closely with Taromar’s marketing team we developed the brand’s core thought, ‘protect your home from nasties’. The visual identity was created in the shape of a shield made from an arrow bolt to symbolize both its protective and effective offer.
The visual identity shape makes it a contained signature that is easily recognisable and memorable when applied across different touchpoints.
The packaging had to stand out so bold graphics and colours were selected across the range of variants.
To launch the new brand and create awareness a number of visual communications pieces were developed to include yard signs, cut-outs, vehicle decals and advertising posters, all emphasizing the brand’s key message.