Team effort pays across all digital touchpoints to keep fans informed, engaged and on track with the latest developments




A winning team effort.

Radioshack Leopard Trek is one of the most world famous cycling teams with a roster of talented riders including the Schleck brothers, the Time Trial World Champion Fabian Cancellara, Jens Voigt, Chris Horner and many others. 

A global communication brand was developed by our Brussels office, Minale Design Strategy in collaboration with digital partners Explose of Luxembourg. Taking the renowned team to the fore meant creating a perfectly controlled online communications strategy: website, mobile applications, social media, e-newsletters... basically a full digital coverage!




As well as being ergonomic and practical, the Radioshack Leopard Trek website needs to look the part by reflecting the spirit, energy and professionalism of its team, and in an engaging manner, help fans draw closer to their favourite riders.  





Graphics work coherently and are optimised for a smooth and fast experience across mobile phones and tablets. The iPad allows for a comfortable viewing experience. Fans can follow the latest team news, races results, as well as enjoy photos galleries and videos… Why not take the tour yourself?





Design by Minale Design strategy

Project and Creative Director: Jim Waters

Client Director: Gwenael Hanquet 

Web development: Explose

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