At a ceremony in London last night Minale Tattersfield’s work in rebranding the Trentino region of Italy was recognised with winning gold in the Transform Awards in the category of Best Rebrand of a Region.
Now in their second year, the Transform Awards are the UK’s only dedicated celebration of rebranding, repositioning and brand transformation.
At the event at the Grange Hotel St Paul’s in London, hosted by former director of communications and strategy at Number 10 Alastair Campbell, Minale Tattersfield was lauded for its work with rebranding Trentino, the mountainous region in the north east of Italy. Judged by a panel of branding experts, communications practitioners and academics, the Transform Awards were established by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations, to celebrate creativity, innovation and effectiveness in brand transformation.
“It’s not just about winning awards, it’s about creating effective design and branding solutions that help our clients build successful brands. But having said that, a bit of a ‘jolly’ once in a while has its merits, especially when it can be shared.”