Minale Tattersfield, the multi-disciplinary branding agency that created the original Harrods identity, BP forecourt and convenience store retail design, San Pellegrino mineral water packaging and the London 2012 wayfinding signage is collaborating with Rock Mission, London’s leading growth marketing agency, to innovate the way brands engage with today’s digital audiences, leading to better brand experiences throughout a customer’s lifecycle.
This exploration involves rethinking and experimentation of unorthodox methods to invoke deep brand engagement, right from the brand’s infancy to maturity. Minale Tattersfield intends to use Rock Mission’s growth marketing expertise to not only help its clients’ build its online presence but grow their businesses to its full potential using the most effective acquisition techniques even at an early stage. Combining growth marketing with branding sensitivities, both companies can catapult the reach of a new or recently revived brand much faster and more relevant than ever before.
Marcello Minale Creative Director explains... ‘This symbiotic collaboration addresses the unnecessary problem that many of our clients; the broken and often siloed workflow between designers, developers, and marketers which affects the productivity, quality and ultimately cost of a branding project. So, by joining the dots between experiential design and data insight we can strengthen a brand’s relevance, development and ultimately growth.
Rachel Lee, Digital Strategist and Partner in Rock Mission sums up the new collaboration... ‘working together provides an exciting opportunity to leverage Minale Tattersfield’s expertise in branding and design, alongside Rock Mission’s expertise in building online presence and growing businesses’.
For more information about rockmission.com