There are now many digital channels where conversations take place between brands (their spokespeople or advocates) and consumers.
Brand managers are increasingly focusing on strategies to engage and win over new customers via social media. This involves starting new discussions, monitoring network chatter and responding to what’s out there.
We offer a mix of technical, brand development, research, marketing and design skills to help formulate an effective digital strategy.
Today every organisation has a website. At a basic level a website is a shop window for the world to look into. On another, it can be the actual shop where products and services are directly purchased online.
A website provides the foundation for an organisation’s digital strategy. Get this right and everything else falls into place.
Usually we implement web designs with a content management system called GEL, an easy to use and cost effective way of managing our clients online brand assets, including website content, image and video libraries, design guidelines and specifications.
Developed in house, GEL is designed to meet the needs of most of our small and medium sized clients who require fast results, easy access and control, along with security and reliability. We’ve also developed websites using Open Source systems, such as Drupal or Wordpress.
A mobile app can be any type of content viewed or engaged with by users on mobile phones. Games, animation, announcements, films, money-off coupons are just some examples.
Used imaginatively and in combination with other media, mobile content can be a powerful form of promotion or in many cases revenue generator, while contributing to a positive brand experience.
From mobile browsers to netbooks and tablets, users are visiting your sites from an increasing array of devices and browsers. We help clients build responsive designs that anticipate and respond to their users' needs by incorporating fluid grids, flexible images and relevant media queries to ensure a quality experience.
Video and animation are great ways to bring a subject alive. Used on a website or as part of a viral campaign they are a dynamic way of getting people to engage with your brand.
In addition, short films are often required for sales presentations, corporate conferences, training or internal communications. We offer the full range.
In an always-on multi-channel world, brands can be experienced anywhere, anytime. The increasing interconnectedness of things presents new challenges for brands to meet, satisfy and exceed user expectations.
We believe that underlying every compelling brand story is an intelligent user experience design that seamlessly unites physical, virtual and emotional space. Design aesthetics and functionality plays a pivotal role whilst lateral thinking and strategic insight can help to redefine the problem around the future expectations of your customers.
The communications landscape has shifted irrevocably with the emergence of digital tools, inspiring branding solutions that are more immersive and engaging.
We will work with you from pre production to delivery to showcase your brand and get your message across in a unique and memorable way.
We offer a range of video production services for web, mobile and digital installation: kinetic typography, simple animated 2D and 3D identities, logo animations, web videos (landing page intros, animated clips, idents), corporate promos and digital interactives.
From initial voiceover script and music, right down to the finer details of your brand colours, fonts and design style, you can be assured the end result will be resolutely on-brand.
Writing good engaging copy for digital platforms is not as easy as it looks. Like all good design, when it's good, it's almost invisible. If you are looking to increase your reach, convert readers into advocates you may require some additional expertise to convey the essence of your brand.
Interactive media is increasingly important for museums and other cultural attractions for an enhanced visitor or customer experience. Retailers are starting to see the benefits too.
Carefully constructed, interactive media can be a fun way of letting people make discoveries and find out information for themselves. Interactive games are another great way of engaging with visitors. We keep up with the latest techniques so that client displays are always fresh and exciting.
Generally, people find it easier to process information when it is presented as images rather than just words or numbers. Because virtual environments place the viewer in the driving seat, so to speak, they are much more responsive to processing the correct information quickly.
A 3D virtual environment, computer generated (CGI) 'walk through' or 'exploded' animated product, showing how its working parts or components fit together, is an efficient and effective way to communicate specific information quickly, while keeping your audience engaged.