Along with Minale Tattersfield Russia, our London studio collaborated in developing both the verbal and visual identity for ROST, (abbreviation in Russian for RUSSIAN STANDARD). ROST, uses the latest greenhouse technologies to grow fresh vegetables locally.
Russia is an immense country, with huge geographic distances and variations in climate. The challenge to produce fresh vegetables to support Russia’s growing cities with a recognisable brand was our starting point. The new brand has just been launched in Russia’s Astrakhan, Saratov, Moscow and Tyumen regions with further distribution networks set to grow in 2016.
With an intense growth plan in place, ROST is now set to communicate the importance of a healthy diet (your recommended 5 fresh vegetables a day) with the aim to improve the diets of millions of Russians across this vast country.